Choosing a suitable domain name is no easy task at all. And seeing as it is something you will live with for a long long time, it is imperative to ensure that you put a lot of thought into choosing a name that is appropriate for your Website. A name that will have an immense impact all over the Web not only in terms of the click through rate but also in terms of brand-ability and type-in-traffic among others. In this article, we are going to explore some tips you need to put into consideration in choosing a perfect domain name.
Why Is the Domain Name So Important?
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It is your first impression
More than anything else, the URL is what your visitors will first come into contact with. As such it might either leave a good or bad impression depending on how well you’ve branded it.
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It defines your brand
If you invest in having a good domain name, you further set yourself up for increased brand recognition.
5 Tips to Choose a Perfect Domain Name?
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Strive to make it brandable
Since your brand name is how your visitors will find you, it is essential that you make it sound as much as possible like a brand. Let it be unique in every sense so as to stand out from the competition that’s around you.
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Think long term
The domain name will be among the biggest elements that define your brand and business for years on end. Therefore, when you choose a domain, you need to think of it in the lines of it’s something that I have to stick with for the long haul and most importantly it is something that will be a big part of your brand and your business.
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Make it intuitive
A good domain name is one that gives visitors a clear idea of what your Website is all about. Therefore, it is important to be able to come up with a domain name that clearly sells your idea even before someone gets to explore your website.
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Keep it concise
You have probably heard it being said time and again that less is more. When it comes to a domain name, things aren’t any different. The length of your domain should be as short as possible for ease of remembrance as well as to avoid misspelling and mistyping.
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Check availability on social media sites and Trademarks
It is always important to check whether the name you fancy is on social media sites or if there are trademarks that have already been registered to the name. This will help you stay away from names that already have trademarks and most importantly from legal issues that may emanate in future.
By and large, the domain name you ultimately go with will have a significant impact on the success and potential of your website. This is over and above the fact that it will be instrumental in your digital marketing strategy as well. It is therefore vital to ensure you put some careful thought choosing one that’s both favorable and suitable for your needs. For the design of your Website and for tips about marketing, contact Adeo Internet Marketing.
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