With the prominence of social media channels rising, we have seen many new additions to social media apps. Pinterest has been taking over the social media marketing and communication channels for some time now, and it’s mostly used to target a specific audience, with a strategically envisioned campaign. As studies have shown that Pinterest users are twice as more likely to celebrate a specific event, and they go to Pinterest to get creative ideas for virtually any occasion, from vacation trips to date nights and parties. While the primary context of Pinterest was to discover ideas, users of this platform have shown that they are more inclined towards planning purchases on it. This is quite an important piece of information, as you can use it to develop and modify your digital marketing strategy to reflect on this new trend.
In order to fully exploit marketing opportunities your brand can achieve on Pinterest, you should understand that Pinterest users are somewhat different from the users on other social media channels. The social media strategy that successfully incorporated Pinterest at its core will have to follow the trend guidelines, which are showing that over 75% of seasonal Pins are saved 1-2 months in advance. What this means for you and your company is that, in order to get the most out of this social media platform, you’d have to plan and develop your social media strategy well before the actual date you are targeting. However, you should be wary of overgeneralization of your targeted audience, and factor in all the variables they bring to the table. You should get well acquainted with what your targeted audience is searching for on Pinterest, especially during peak events, so you can target them with more precision and effectiveness.
You shouldn’t forget that Pinterest was created as a platform to express and share creativeness, which is a noble and useful trait by itself, but it can also give you great guidelines on the type of content you are looking to add. In addition to having a strong call to action, your pins should also resonate with your targeted audience, which in turn will only generate more engagement on their part. While creativity should be one of the main focus points of your pins, you can advertise your brand with product oriented creative output, which may not be as appealing to every circle of your targeted audience, but it will still do well during the peak of seasonal events.
Doing this all by yourself can be a difficult task to handle, which is why it might be a good idea to let a professional digital marketing company handle all the work. Adeo Internet Marketing has an extensive portfolio of digital marketing strategies that use Pinterest as their base, from which the rest of the social media planning is organized and executed.
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