The phenomenon of flat lays is expanding as we’re speaking. Why is it all of a sudden so popular to display a bunch of element side by side or crunched on a table with a sense of organization or style? Well, it creates a strong visual content for just about anything. Without much time, it allows you to see many elements in the same picture. It provides a unity in style and tells a story.
What Do They Mean
Story telling is a strong feature in marketing and social media trends. People tend to like romanced tails because it allows them to dream rather than to just see the facts. Stories call for emotion and we are further interested in content that will make us feel something even if it’s the worst of feelings such as fear or disgust. Most adds, pictures or articles will provide a feeling of joy or love, which is less shocking. It also allows the readers to see relevant content to brands without having the feeling of watching an ad.
Why Do We Like Them
Flat lays not only tell us a story but also show organized thoughts. The human eye relates better to rather organized objects than to clutter. Flat lays are simple and elegant and allow us to understand every single element of the picture, to take them together or apart. They are usually no hidden message or metaphor to the kind of visual aspect which allows us to understand the real message it accompanies.
Many objects are used for these kinds of pictures. Here are some ideas of what you’ll need to make your own.
What do you need
For all the foodies in this world, having a nice wooden kitchen table is a must to have nice pictures and add a great texture. Most flat lays also display foods on wood cutting boards of all shapes and sizes. NGrava have the perfect laser engraved designs on either cherry, walnut or maple cutting boards in order to mesh with your theme.
You’ll also need some great natural light and a simple background. It can be nice flooring, a piece of fabric, a sheet or coloured or neutral paper or wall paper, anything can do the trick as long as you stay away from patterns.
Then take a couple of shots and see which angle looks best for you. Here’s a little tip, never stand in front or your light!
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