Let’s face it, the internet is full of millions of websites selling one thing or another. It’s a constant race to the top and to stand out from the crowd, you really need to improve your content and the marketing strategies you use. If the thought of doing all this is overwhelming you, why not seek help from experienced marketing professionals such as Adeo Internet Marketing Inc.?
Whether you need help with writing good product descriptions or with bringing your site to the top on the search engines, they can help you achieve your goals and sell your products more efficiently. To help you beat the competition, here are 4 key steps to follow.
- Know Your Audience
Before you begin to describe your products as the best, the first and foremost thing is to determine whom you are writing for. Imagine you are a salesperson in a store speaking to customers. Would you address a group of teenage girls the same way as you treat an elderly man? No. Follow the same strategy when writing online. Curate your e-commerce product descriptions picturing the potential buyer and what they would want. Writing with a general tone to try and cover all sorts of readers, can actually have an adverse effect, so make sure to use the language they would recognize and understand.
- Consider the Layout and Display
A rule of thumb for when it comes to writing on the internet would be to write for scanners. When reading online, people tend to read vertically rather than horizontally, scanning only the words that jump out to them on the page. This is why your e-commerce product desc
Let’s face it, the internet is full of millions of websites selling one thing or another. It’s a constant race to the top and to stand out from the crowd, you really need to improve your content and the marketing strategies you use. If the thought of doing all this is overwhelming you, why not seek help from experienced marketing professionals such as Adeo Internet Marketing Inc.?
Whether you need help with writing good product descriptions or with bringing your site to the top on the search engines, they can help you achieve your goals and sell your products more efficiently. To help you beat the competition, here are 4 key steps to follow.
- Know Your Audience
Before you begin to describe your products as the best, the first and foremost thing is to determine whom you are writing for. Imagine you are a salesperson in a store speaking to customers. Would you address a group of teenage girls the same way as you treat an elderly man? No. Follow the same strategy when writing online. Curate your e-commerce product descriptions picturing the potential buyer and what they would want. Writing with a general tone to try and cover all sorts of readers, can actually have an adverse effect, so make sure to use the language they would recognize and understand.
- Consider the Layout and Display
A rule of thumb for when it comes to writing on the internet would be to write for scanners. When reading online, people tend to read vertically rather than horizontally, scanning only the words that jump out to them on the page. This is why your e-commerce product descriptions should be easy on the eye. Write short sentences, use bullet points, symbols and numerals to keep the reader engaged. One of the easiest ways to ensure they read key words is to make the writing bold so that while scanning, they may stop and take their time after seeing a word that intrigues them.
Once you have determined where the product description will be displayed and who will see it, set the tone of voice and the layout in accordance to each different target audience.
- Define the Most Important Features
When describing the features, don’t go into too much detail as that sometimes might bore your audience and cause them to leave before making a purchase. Mention only the most important features while using a tone that your ideal reader can relate to. Focus on the benefits of your target audience to help show them exactly why they need this specific product. Remember, your customer wants to know what’s in it for them before they help you profit.
- Tell a Story with the Image of your Product
Last, but definitely not the least, tell a story within your product descriptions. Readers love stories and they love having an image put in their head even more. Set an image of your product for them to imagine using, making it more likely for them to desire. When someone is shopping in a store, they have the option to hold and touch the item, giving more of a chance for them to eventually buy it. When shopping online, this is an unavailable feature. With your ability to narrate a story based around the product, you can make the audience imagine what they would gain by buying and using it.
Good product descriptions can make or break the sale. By following these 4 simple steps, you can present your product in the best way and build a lasting relationship with your audience. If you’re looking for a little more help in creating your descriptions, don’t hesitate to contact Adeo Internet Marketing Inc. They can help set you on the right track with your online store and help you boost sales today!
riptions should be easy on the eye. Write short sentences, use bullet points, symbols and numerals to keep the reader engaged. One of the easiest ways to ensure they read key words is to make the writing bold so that while scanning, they may stop and take their time after seeing a word that intrigues them.
Once you have determined where the product description will be displayed and who will see it, set the tone of voice and the layout in accordance to each different target audience.
- Define the Most Important Features
When describing the features, don’t go into too much detail as that sometimes might bore your audience and cause them to leave before making a purchase. Mention only the most important features while using a tone that your ideal reader can relate to. Focus on the benefits of your target audience to help show them exactly why they need this specific product. Remember, your customer wants to know what’s in it for them before they help you profit.
- Tell a Story with the Image of your Product
Last, but definitely not the least, tell a story within your product descriptions. Readers love stories and they love having an image put in their head even more. Set an image of your product for them to imagine using, making it more likely for them to desire. When someone is shopping in a store, they have the option to hold and touch the item, giving more of a chance for them to eventually buy it. When shopping online, this is an unavailable feature. With your ability to narrate a story based around the product, you can make the audience imagine what they would gain by buying and using it.
Good product descriptions can make or break the sale. By following these 4 simple steps, you can present your product in the best way and build a lasting relationship with your audience. If you’re looking for a little more help in creating your descriptions, don’t hesitate to contact Adeo Internet Marketing Inc. They can help set you on the right track with your online store and help you boost sales today!
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