Facebook prides in having billions of users daily and provides the best platform for businesses to grow. It is a chance for them to maintain customers, attract more clients, create awareness on their company and boost sales. This is why it is important to have active Facebook pages and review them regularly. The following tips will help to increase your Facebook engagement and, consequently, generate more leads.
Content Quality
Content is key! Your Facebook page is a platform to market your business, making it mandatory that you stick to issues regarding the core of your company. Don’t be tempted to include personal life posts, no matter how entertaining you think it could be to your followers. Your posts must be precise but give just enough details to answer their questions but leaving them wanting more. Frequently post engaging content on your timeline or page so that your followers keep in touch with you. Great content should direct readers to the items being sold or services being rendered.
Engaging your Audience
A business’ main reason of promoting online is to generate revenue. To do so, you have to maintain your current customers and look to attract new ones every day. With a large follower count on Facebook, you gain good ground to scout for new clients. Ask questions to spark conversations, appreciate feedback you get and respond to any questions they may have promptly. Make it as easy as possible for the clients to find you when they need you.
Use High Quality Pictures and Videos
A picture is worth a thousand words! A video is worth a thousand pictures! Images and videos communicate any message better than any amount of juicy words. It’s important to include pictures and videos when posting on Facebook to even capture the viewer’s eye. Post a picture of the business in action, capture yourself serving a happy customer or performing an activity related to your business, making it appear more real and relatable to your followers. You can add recognizable images, such as your company’s logo for your profile picture and include pictures of satisfied customers using your products and services, but remember to caption it so your viewers know what is happening in the photo. Facebook Live can allow you to broadcast your business events and business outings live, as this sometimes sparks more interest. Followers, who enjoy your outings, will like and share them, therefore expanding your business segment. This will show more of your company’s personality to its fan base and they will feel like they are dealing with individuals who they can relate to rather than giant corporations.
Schedule your Posts to be Published
Make use of your Facebook Page Insights to find out when most of your fans are online. Schedule your publications to be posted when your followers are online. Putting out content late at night can also be appealing, as there is not much activity on your fans’ timeline feeds at the time and the chances of your post being viewed at this time are higher. Fans tend to engage in conversations willingly when there’s not much competition for their attention, frequent posting will ensure that you remain relevant. With proper Facebook business management, keeping up with your followers should be easy.
Include a Call to Action
Use a call to action for all of your posts, such as liking, sharing, commenting, or RSVP-ing, this way you keep your page active and the dialogue going. An active Facebook page translates into active customers and good outreach, overall gaining you leads.
With the tips mentioned above, you are on your way to making several sales from your business’ Facebook page. If you need expert hands and skills to get this done for you, Adeo Internet Marketing Inc. is the company for you. From website development to social media marketing, they’ve got you covered. Visit their website today and see for yourself!
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